Can’t make it to this massive contemporary art fair? Just watch Instagram
After an invite-only opening Thursday evening, Art Athina 2017 is officially well underway for the weekend. Currently in its 22nd edition, this international art fair is one of the oldest international fairs in Europe.
The event, which brings together 56 galleries from all over the world and, of course, Greece, has changed its focus for 2017. For one, there’s supposed to be an emphasis on video and performance art this year, as opposed to merely static booths. Aside from the expected VIP program for collectors ($$$$), Art Athina 2017 includes immersive discussions and educational programs. Click here to visit the official website for a full rundown of the programming.
Sadly, I’m not there this weekend. Fortunately, Instagram has provided a free, long-distance pass and I assembled some favorites below. Besides, in 2017 you often find that Instagram is where the trends and highlights from art events first emerge. What’s garnering viral attention? This calls to mind that much art these days is created with an aim at drawing social media attention. Which calls to question whether digesting things on Instagram has become almost more relevant than seeing them in person. Note: relevant, here, does not mean more pleasing or preferred by the writer… I’m speaking to cultural impact. I choose tactile experiences over social media, always.
Besides, in 2017 you often find that Instagram is where the trends and highlights from art events first emerge. What’s garnering viral attention? Some art these days is created with an aim at drawing social media attention. This calls to question whether digesting things on Instagram (or your favorite blog) has become more relevant than seeing pieces in person. Note: relevant, here, does not mean more pleasing or preferred by the writer… I’m speaking to cultural impact. I choose tactile experiences over social media, always.
Interested in international art in Athens? Read about the controversial documenta 14.
Who are your favorite Greek artists or booths at Art Athina 2017? Share your thoughts on the fair in the comments.
And of course, a few of our favorite things
who made this silly take on an icon? please share if you find out!
clearly I’m not the only person afraid of the cephalopod revolution.
the augmented reality craze…
beautiful aerial view of the venue, Κλειστό Παλαιού Φαλήρου (Tae Kwon Do)
