Greek fashion designers look to folklore and Hellenic culture for their Spring / Summer collections
From household names like Mary Katrantzou and John Varvatos to buzzy label Ancient Greek Sandals, many Greek fashion designers have achieved mainstream success in the world of fashion. Greece itself may not have a majorly recognized fashion week a la Paris or Milan, but its designers have a special eye for garments befitting summertime. What’s notable is how many of these are designed, sourced, and made entirely in Greece.
While many designers have leaned heavily on influence outside of Greece, 2016-17 saw many of look inward for inspiration.
Below are some of our favorite collections inspired by Greek heritage and culture.
This Greek resort wear brand is both inspired by and made with Greek islands in mind. In their own words, Ancient Kallos celebrates “the sheer force of carefree female beauty and wholly inspired by authentic Greek style.” There is something undeniably feminine and Grecian about the flowing fabrics, ones you can imagine billowing in a Cycladic breeze. The name itself comes from the Greek word for beauty. This entire spring collection has me swooning. You can purchase Ancient Kallos’ line via aesthet.
This independent designer label specializes in flowy minimal pieces and espadrilles. We love the embroidered linen “Knossos” dress, which the designer explains as the ultimate meeting of modernism and tradition. The brand uses Greek textiles, pure fabrics, and inspiration from the hues Greek summers. “When I created the ‘Knossos’ dress, I imagined myself strolling around the white streets of Greece wearing something minimal, comfortable and luxurious… with a Greek spirit!” This is precisely what you want to be wearing to bridge the gap between sultry summer style and comfort.
Swooning folk inspired clothing? Check out these Greek-inspired beach towels.
Ergon Mykonos has had our hearts almost since its inception. On an Ergon piece, you’re likely to see an ancient motif meet Greek embroidery in a way that is both effortless and iconic Their luxury approach is evident in the next-level attention to detail and feel of the fabrics. The clever line is inspired by “Greek heritage, genuine craftmanship an innovative design.”
If you love Greek folklore, but cringe at some of the touristic interpretations, Ergon is the line for you.
Love Greek inspired fashion? Read our interview with Loula Levedi, whose scarves celebrate Greek culture… with a humorous twist.
And on the high, designer end, we can’t create this roundup of Greek-inspired fashion without including Mary Katrantzou’s SS 17 collection.
Inspired heavily by the ancient civilization at Knossos, Kantrantzou made her first foray into using Greek motifs heavily with this collection. She told Vogue, “It’s funny, I never wanted to use classical Greek art, because being from there, it seemed too obvious…But this time, I thought, ‘Why not?’”
Mary, we’re so happy you said, “why not?’ These are likely the most psychedelic interpretations of Greek motifs imaginable. Far. Out.
Watch the video of the show here.
Love this piece? Read our interview with ippolito, a brand that designs gorgeous leather goods in Athens.